In the last few years, there has been a sudden surge in teeth whitening toothpastes, whitening treatments and over-the-counter bleaching kits. Some might even say that after fair skin, Indians are now obsessed with white teeth. Market researchers believe that this obsession isn't a result of health concerns but of prejudiced ones. Why prejudiced? Because white teeth don't always imply, clean, stain-free and healthy teeth. In some cases they're just startlingly white (bordering on glow-in-the-dark) and make for a pleasant view.
According to Dr. M S Sidhu, "People nowadays are fixated with the idea of perfectly white and picture-perfect teeth. Treatments range from Rs. 4000 to Rs. 1, 00, 000 and we've got customers signing up for packages across this range." He added, "Teeth whitening treatments have been popular in the United States for many years, but it's only now that India's started to embrace them. All major brands like Colgate, Pepsodent, Sensodyne, Himalaya have introduced their line of whitening toothpastes and customers are reaching out."
What causes discolouration?
You can run, but you can't hide. The same can be said about disturbingly yellow teeth. Your teeth are covered with a smooth enamel that is naturally white. When that wears out it becomes translucent and reveals the lower layer called 'dentil' that is yellow in colour. The enamel wears out over time but certain habits, dietary and otherwise can accelerate it. (Food items that may damage your teeth)
1. Too much tea or coffee - Drinking too much tea or coffee stains the teeth. Not only do they erode the enamel but they also make the teeth stickier which causes food particles to latch on.
2. Sugary drinks - This one's a double whammy. It's a mix of acidity and sugar, both of which are bad for the teeth. If you still want a glass or two once in a while then we suggest you drink quickly instead of sipping on it over a long period of time and rinse your mouth after. (More: Why fizzy drinks are bad for your teeth)